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San Francisco, CA (PRWEB) December 18, 2009 — ad:tech expositions, LLC (www.ad-tech.com), the leading conferences and exhibitions organizer for the global marketing community, announced plans today to postpone its 2010 ad:tech Chicago event. Citing a new strategic vision across all of its global events, ad:tech will focus its North American efforts on its two thriving coastal events: ad:tech San Francisco and ad:tech New York.

“The decision was difficult,” said Susan MacDermid, SVP of dmg world media, the parent company of ad:tech expositions. “But we’re seeing a variety of signs that the industry prefers fewer, larger events. We have always delivered the best in-person venues for doing business, and exhibitors and attendees are favoring the larger coastal ad:techs for sourcing new business solutions. We will announce whether we will return to Chicago in 2011 at the close of 2010.”

ad:tech will incorporate topics traditionally discussed at ad:tech Chicago into the ad:tech San Francisco and New York events. Additionally, participants will benefit from the expanded conference agendas, increased networking opportunities, access to substantially more technologies and vendor services, and greater audiences at these larger events.

ad:tech Chicago has long since been a favorite for the event producer and the mid-western region. Consistent support from regional powerhouses, such as Leo Burnett and Razorfish, and associations, including CIMA and ANA, helped sustain the ad:tech Chicago event in recent years. ad:tech would like to thank the many loyal clients, attendees, media and association partners, speakers and advisory board members who supported the event.

ad:tech’s next North American event, ad:tech San Francisco, will be held April 19 – 21, 2010 at Moscone Center North. Event details can be found at www.ad-tech.com/sf

About ad:tech:

ad:tech expositions, LLC, is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Paris, Shanghai, Singapore, Sydney and Tokyo. ad:tech is produced by dmg world media, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg world media:

An international trade show producer with principal operations across North America, Europe and Asia. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT). Additional information on dmg world media can be found at www.dmgworldmedia.com.

Event Management Contact:

Mike Flynn

mike at ad-tech.com

Hauppauge, NY (PRWEB) July 9, 2008 — No longer the domain of a select few artistic, scientific or technical photographers, amazing infrared images can now be created by virtually anyone using Schneider B+W Infrared Filters and the right digital SLR.

“B+W filters make it easy for both enthusiasts and professionals to create spectacular infrared images,” said Barry Rubin, Schneider Optics’ Director of Sales and Marketing. “By providing B+W 092 and 093 Infrared Filters in sizes from 19mm to 77mm they can be used with a wide variety of lenses.”

The B+W IR 092 Filter is nearly opaque, and creates infrared images that also include a portion of the visible red spectrum, resulting in dynamic infrared/pure red images. The completely opaque B+W IR 093 Infrared Filter blocks the entire visible spectrum, resulting in pure infrared photographs without the visible red component.

With digital infrared photography, it’s possible to see your infrared image on the camera’s LCD monitor both before and immediately after taking the shot.

Choosing the right digital camera:

Professional versions of some digital cameras have a built-in infrared blocking filter to improve standard image quality. While most consumer-grade digital cameras allow infrared photography, a few also include an infrared blocking filter, so if you intend to shoot infrared images, it’s important to check first with the manufacturer before purchasing a digital camera.

To learn whether or not the digital camera you own now can capture infrared images, point a television remote directly at your camera’s lens and push any of the remote’s buttons. If you can see a light coming from the remote through your camera’s LCD, your camera can see and capture infrared images. On cameras without “live view,” you must capture the image to see if the light from the television remote is visible.

Available for a full range of lens diameters:

B+W 092 and 093 Infrared Filters with screw-on mounting rings are available in thirty-three different sizes between 19mm and 77mm to fit virtually any lens. Many specialty mounts are also available.

The B+W difference:

B+W filters are made to the same high technology standards used in the production of the world’s finest lenses. They are diamond cut from German Schott optical glass, then precision ground, polished and tested to the finest lens quality to ensure flatness and parallel thickness. This meticulous process ensures that every B+W filter is free from color aberrations and internal flaws. B+W MRC multicoating eliminates reflection and flare, while B+W Slim Line filters for wide-angle lenses eliminate vignetting caused by ordinary filters.

About Schneider Optics:

Schneider Optics is a leading manufacturer and distributor of photographic equipment. It provides the world’s highest quality photographic optics, including world-renowned Schneider filters for motion picture and television production, Schneider photographic lenses and accessories, B+W filters and Century video lenses and accessories.

For more information contact Schneider Optics, Inc., 285 Oser Avenue, Hauppauge, New York, 11788, USA. TEL: 631 761-5000; FAX: 631 761-5090; EMAIL: bw @ schneideroptics.com, or visit www.schneideroptics.com.